About Us

The Cambridge Personality and Social Dynamics Research Group is led by Jason Rentfrow, Professor of Personality & Individual Differences at the University of Cambridge, Fellow at Fitzwilliam College and Research Fellow at the Alan Turing Institute, the United Kingdom’s national institute for data science and artificial intelligence.

Our research group examines how personality is expressed in a variety of domains, many of which are classically overlooked. Examples include work on how personality is spatially distributed across regions, and predicting it based on somebody’s political ideology. A related interest concerns the development of new methods for studying behavioural manifestations of personality, including the use of online social media and mobile sensors.

This interdisciplinary research is enabled by the PSD Research Group’s team members having a diverse set of backgrounds, and research collaborations around the globe. Additionally, we work with many collaborators around the world, including Columbia University, King’s College London, Massachusetts Institute of Technology, Stanford University, University of British Columbia, University of Helsinki and University of Texas, Austin.

Learn more about the current and past team, or find out about joining the research group as graduate student or intern.